In a move that could influence how brokerage transactions are structured in India’s real estate sector, Bengaluru-based developer, SJR Primecorp, has placed INR 2.00-crore in an escrow account to secure commission payouts for realtors associated with the Confederation of Real Estate Associates (India) (CREA (I)).The announcement was made on at an industry event held at Taj MG Road, Bengaluru, in the presence of senior leadership from CREA (I) and the National Association of Realtors India.

Under the arrangement, the escrow account will be jointly operated by SJR Primecorp and CREA (I). The funds are earmarked exclusively for brokerage payouts to CREA (I) members closing transactions on the developer’s projects. The amount will be replenished before depletion, ensuring continuity of payouts.

The development comes against the backdrop of a long-standing industry concern around delayed or uncertain broker commissions. By securing funds upfront, the model introduces a level of predictability and financial discipline that is not widely practiced in the sector.

The initiative was formalised through an MoU signed between Samir Arora and Vijay Reddy, CMD of SJR Primecorp. The concept was initiated by Pradeep Joe, Chairman Emeritus, CREA (I).