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Transitioning from a replacement mindset to a lifecycle mindset

Transitioning from a replacement mindset to a lifecycle mindset


Neville Mevawala feels that it is time for India’s Forklift industry to transition beyond conventional battery technologies.

The next generation of industrial batteries must, therefore, move beyond simply enabling electrification and instead deliver measurable operational value.”

- Neville Mevawala, Head of Sales and Marketing,

MHE business of Godrej Enterprises Group.


Over the last decade, supply chains have transformed from cost centres into competitive advantage. Manufacturers, logistics providers, and warehouse operators are under pressure to move more goods, in less time, with greater efficiency and lower emissions. Yet, while automation, robotics, and digital infrastructure have evolved rapidly, one foundational layer of industrial operations has remained largely unchanged: the way forklifts are powered.

That is beginning to change.

Globally, industrial mobility is undergoing a structural shift from equipment that pauses for charging and maintenance to systems engineered for continuous availability. In modern warehouses, every minute of downtime impacts throughput, labour productivity, and fulfilment performance. As operating intensity increases, battery technology is emerging as a critical determinant of operational efficiency rather than just a supporting component.

For decades, lead-acid batteries formed the backbone of forklift operations. They were reliable but required scheduled charging, maintenance cycles, dedicated charging rooms, and periodic replacements.

Standard lithium-ion batteries improved efficiency and reduced maintenance requirements, enabling faster charging, opportunity charging, and multi-shift operations without battery swaps. However, industrial operators today are looking beyond electrification itself.

The focus has decisively shifted from upfront cost to lifecycle performance.

The new benchmark is lifecycle value: batteries that charge faster, operate longer, perform reliably in demanding conditions, reduce dependency on scarce materials, and lower total cost of ownership while sustaining productivity across the entire life of the equipment.

India’s supply chain growth is creating new energy demands

This shift is becoming especially relevant in India.

India’s manufacturing and logistics ecosystem is expanding at an unprecedented pace. Industrial and Warehousing leasing across India’s top eight cities crossed 11 million sq. ft. in Q1 2026, registering over 20 per cent year-on-year growth, driven by manufacturing expansion, third-party logistics (3PL), and e-commerce-led supply chain modernisation.

But, this growth is not simply creating more warehouses; it is creating more intensive high-throughput operations.

Facilities are becoming denser, shift cycles are extending, and expectations around equipment availability are rising. Material handling systems are becoming central to operational competitiveness.

India’s operating realities also differ from many global markets. High ambient temperatures, longer utilisation hours, and heightened pressure on cost optimisation require solutions engineered specifically for local industrial conditions. Forklifts are increasingly expected to deliver near-continuous uptime across multiple shifts without compromising efficiency or reliability.

Moving beyond conventional batteries to lifecycle-led performance

This creates a challenge: traditional battery technologies were not designed for this level of operational intensity. The industry now needs energy solutions that move from a replacement mindset to a lifecycle mindset, where the battery is not a recurring operational expense but a long-term productivity asset.

The next generation of industrial batteries must, therefore, move beyond simply enabling electrification and instead deliver measurable operational value. Industrial operators increasingly require energy systems that maximise equipment uptime, support fast and opportunity charging across shifts, extend lifecycle performance, minimise maintenance interventions, and maintain reliability in demanding operating environments.

Equally important is the ability to lower total cost of ownership over the long term, transforming the battery strategic enabler of productivity and sustainability.

Building India’s next generation of material handling solutions

At Godrej Enterprises Group, this transition is already underway. Godrej has introduced India’s first Multi-Ion battery technology for electric forklifts — representing a shift from conventional energy storage to intelligent, lifecycle-driven energy systems.

Designed specifically for Indian operating conditions, the technology combines fast and opportunity charging, zero maintenance, continuous usage capability without overheating risks, and improved energy efficiency while lowering total cost of ownership by up to 25 per cent.

Unlike conventional battery systems, Multi-Ion technology is engineered to last through the operational life of the forklift and delivers up to 5,000 life cycles significantly enhancing lifecycle performance compared to traditional technologies. It also reduces rare-earth dependency and addresses disposal challenges associated with conventional battery systems.

Importantly, the solution has been developed for India’s industrial realities, operating reliably at temperatures ranging from (-)20°C to 60°C and backed by over 5,000 hours of real-world validation and a 7-year warranty.

The future of industrial growth depends on smarter energy infrastructure

India’s manufacturing ambitions will require more than larger factories and warehouses; they will require smarter industrial infrastructure. For the forklift industry, transitioning beyond conventional battery technologies is no longer an operational upgrade…It is a strategic, imperative to enable higher productivity, lower environmental impact, and future-ready supply chains.

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